PURE

PURE is a member-owned specialty property and casualty insurer designed exclusively for financially successful individuals and families. PURE offers coverage for members’ homes, cars, fine art, jewelry and watercrafts; shields them against liability lawsuits; provides them with expert advice; and offers solutions aimed at protecting their wealth and legacy.

As a reciprocal insurer, PURE is, by design, incentivized to do what’s right for the membership—charging a fair price, paying exactly what is owed after a claim and delivering excellent services and greater value to members. PURE’s financial strength rating of A (Excellent) by AM Best and the added support as a member company of Tokio Marine provide greater strength and flexibility so PURE can continue to pursue its purpose-driven mission with even greater confidence.

All of this, along with the incredible people of PURE who come to work every day in service of the membership, is what has led the company to become the most-awarded insurance company in their category. Today, PURE serves more than 113,000 members across the U.S. and will soon open for business in Canada.